Total Marketing Fail

Posted in Technology on February 28th, 2010 by Dr. Warthan
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Sure, slap a tube on it, and watch the SteamPunkers and audiophiles line up with pockets full of green vomit in disgust.  This is the X-Tube, a USB/headphone amp made to look like a vacuum tube, promising high-quality DTS sound.  But there’s a problem.

That problem is “marketing”.  First, calling it the X-Tube was really stupid.  Go Google X-Tube and you’ll come up with a laundry list of porn sites.  Porn + Marketing = Win Fail (in this case).  Second, the fake tube gimmick is so overdone; the various communities that are into valves prefer real and fully functional ones.  Third, according to the DVICE blog I saw this at, there’s strong evidence to suggest that the DTS slapped on the plastic tube is a lie.  Lie + Marketing = Total Fail.  Last, is why?  Almost all modern computers, especially laptops, have built-in headphone amplifiers.

Via: DVICE